3minutes.net will encourage cross-media collaboration by artists to develop 3 minute works for promotion to as wide an audience as possible through a variety of media.

Our primary goal is to develop cross-media relationships between artists including (but not limited to):

• Video artists / VJ’s
• Animators
• Film-makers
• Dancers / Choreographers
• Poets / Writers
• Musicians
• Multimedia Artists
• Sound Artists
• Photographers
• Performance Artists

We aim to facilitate their collaboration and promote examples of their collaborative works to an audience wider than that traditional for each discrete artform.

This collaboration could enhance both the artistic and commercial practice of the individual artists, as well as being a nice, neat way to promote a range of multimedia art to groups who traditionally may not have much exposure to the Arts.

The project has the potential to further the careers of even quite established artists by challenging them to work in a format they’re perhaps not used to, and also to expose them to a non-traditional audience.

In addition, there would be the opportunity for emerging artists to work with more established artists in the collaborative spirit of the project. This would ensure a succession of both artistic and skills-based practice, which may reduce the drain of young artists to the Eastern States.

Although we are based in Perth, Western Australia, we hope to encourage creative collaborations between artists from around the world. If you're interested in joining the project, contact us from our About Us page.

We are currently in the very early stages of the project, and hope to document the process of development on this site as we move along.

Our goals, for want of somewhere better to put them are currently:

Website 3minutes.net to promote the project, scout for new participants, give publicity to sponsors. This would be updated on a very regular basis, and be core to development of the project.

eGroup and Bulletin Board for participants to be able to keep in contact with each other, find collaborators, arrange meetings, share ideas and links, etc.

DVD production – a DVD produced at least once, but perhaps quarterly on an ongoing basis if the project is a success and there is sufficient high quality cross-media work available. This would be available for sale, or could also be the basis for a touring event (screening with Q&A and some live elements).

Live Performance – To launch the DVD, we would organise a live event involving projection, live music, dance and performance. This would be approximately one hour in duration and as with the DVD we would be aiming for a non-traditional Arts audience so we would be keen to hold the event at a venue such as the Fly By Night Musicians Club in Fremantle (which has the added advantage of being a Healthways supported venue and thus non-smoking, yay!)

Television – After production of the first DVD, we would be keen to promote the material to both local TV stations such as SBS and ABC, and also international markets. The brief duration of each piece would make them ideal inter-program filler, which should improve their marketability over longer Arts films. In addition, the 3 minute format suits music video shows and short film programs.

Festivals and Exhibitions - Individual artists could market their works to international film festivals, a number of which specialise in multimedia/new media. Art Galleries could screen appropriate works, and participants could use the DVD to promote their individual careers, secure arts residencies, etc.